WooCommerce Registration Redirect: Send New Users Where They Belong

Ever signed up on a site and then… nothing happens? No welcome page, no special offer, no idea where to go next? Yeah, that’s a mess. And if your WooCommerce store is guilty of this, it’s time for a fix.

A WooCommerce redirect after login (and registration) makes sure new users don’t feel lost the second they sign up. Instead of dumping them on a generic account page, you can send them straight to what matters—their cart, a special offer, or a welcome guide.

Let’s go over why this is actually important, and how you can set it up in the easiest way possible.

Why Redirect Users After Registration?

Okay, so WooCommerce’s default setup? Not great.

After a user registers, WooCommerce just keeps them on the same page or sends them to their account dashboard. This is not helpful. A first-time customer needs a little guidance. Otherwise, they might:

❌ Get confused and leave.
❌ Not find the products they were interested in.
❌ Miss out on deals or important info.

A Good Redirect After Login in WooCommerce Fixes This By:

✅ Sending new users straight to their cart so they check out faster.
✅ Directing them to a welcome page with special discounts.
✅ Taking them to an onboarding page (if your store has a learning curve).
✅ Dropping them right into the shop or featured products.

Basically, it keeps them moving instead of leaving them guessing.

How to Set Up a WooCommerce Redirect After Registration

So how do you actually do this? Well, there are a few different ways, depending on how fancy you wanna get.

1. Use a Plugin (Quick & Easy)

If you don’t wanna mess with code, the easiest way to set up a redirect after login WooCommerce is to use a plugin.

How to Do It:

1️⃣ Go to Plugins > Add New in WordPress.
2️⃣ Search for a login redirect plugin (LoginWP or Peter’s Login Redirect are good ones).
3️⃣ Install and activate it.
4️⃣ Open the plugin settings and set different redirect pages for:

• New customers

• Existing users

• Admins or other roles
  5️⃣ Save your settings, and boom—you’re done.

2. Set Up a Redirect with WooCommerce’s Built-In Settings

WooCommerce actually lets you redirect users after login and registration without extra plugins.

How to Do It:

1️⃣ Go to WooCommerce > Settings > Accounts & Privacy.
2️⃣ Look for the Registration Redirect option.
3️⃣ Enter the URL where new users should go after registering.
4️⃣ Save changes.

The downside? This only lets you set one redirect for everyone. If you want different redirects for different users, this won’t cut it.3. Use Custom Code (If You’re Into That)

If you’re feeling brave (or just hate plugins), you can add a custom redirect function directly in your theme’s functions.php file.

Here’s How:

1️⃣ Go to Appearance > Theme Editor.
2️⃣ Open functions.php.
3️⃣ Add this:

4️⃣ Save and test it.

This method is cleaner than using a plugin, but you gotta be careful—you don’t wanna break your theme.

Best Pages to Redirect New Users To

Okay, so now that you know how to set up a WooCommerce redirect after login and registration, where should you send users?

Here’s the smartest way to do it based on what type of store you have:

✔ For Online Stores → Redirect them to the Shop Page so they start browsing.
✔ For Membership Sites → Send them to an Exclusive Content Page.
✔ For Subscription-Based Businesses → Direct them to a Getting Started Guide.
✔ For Stores with Discounts → Take them to a Welcome Offer Page.
✔ For Custom Orders → Drop them on a Personalization Form.

Choosing the right redirect page makes a huge difference in how users interact with your store.

What About Redirecting After Logout?

So you got the WooCommerce redirect after login working. But what about logout?

When a customer logs out, they usually get dumped on some generic, unhelpful page. That’s wasted potential.

Instead, redirect them to:
✔ A Thank You Page with a small discount for their next order.
✔ Your Homepage, so they keep exploring.
✔ A Custom Goodbye Page with useful links and social media buttons.

This keeps them engaged and more likely to come back.

How to Do It:

Add this to your functions.php file:

Now every time someone logs out, they get sent to a page that actually makes sense.

Final Thoughts

Setting up a WooCommerce redirect after login and registration is one of the easiest ways to keep users from getting lost.

It only takes a few minutes to set up, and once it’s working, your customers won’t even think about it—they’ll just land exactly where they need to be.

So, stop letting users wander around confused. Set up a proper redirect, guide them to the right page, and watch them engage more with your store. Check out more on overlypost.